Basic SEO tips

Posted by admin on November 23, 2009 under 2-User Tips, 3-Tech Tips |

This is not meant to be a ground-up overview or tutorial on search engine optimization. Rather, it focuses on fundamental strategies for SEO for a typical small-business site. I assume you understand the core terminlogy for SEO. If you don’t, you should first search out some tutorials on SEO.

Once you are ready to apply some SEO tags and structure to your site, I hope these tips will be helpful.

Search engines typically index pages in the following order:

1. Page Title meta tag
2. Page Description meta tag
3. Page Keywords meta tag
4. Page content

To take advantage of the meta tags follow these simple tips:

1. Use a unique, accurate title and description for each page. Don’t use the same title or description for all your pages.
2. Don’t overload your tags with a lot of extra words that don’t appear in your content.
3. Google also compares the content of the page with the words in your tags. It looks for the same words and ranks the keywords higher if it finds more occurrences of the same words in the page content. For example if you have “landscape architect” in your title and as a keyword, use this phrase several times in your page content also. But don’t overload the page with the keywords, which Google considers “Keyword Stuffing” Google favors a keyword density of 1-3%. Here is one tool that analyzes keywords on a page. http://www.seochat.com/seo-tools/keyword-density/
4. Use descriptive “Alt” tags on images.

The rest of the story:

Having accurate keywords that users will actually search for is only the first part of successful SEO. It helps the search engines accurately index your page. But your page ranking is dependent on how many time users actually select your page on a search, as well as how many external sites link to your page. Here are tips for improving your search rank.

• Get your link on relevant sites. For example, get your link on news pages or blogs relevant to your industry. Write an article (that includes a link to your site) that appears in an online industry newsletter. Find online directories of services you provide and make sure your site is listed.
• Use a white hat service that can improve your ranking. Be careful, because if Google suspects you are artificially improving your ranking, it will actually lower or even blacklist your site. You can’t improve your ranking by selecting your own site over and over from your own computer - Google limits the counts it gets from one IP address.

 We provide a service to enhance your page rank by optimizing your the key words on your site and legitimately increasing the number of search hits your site receives.  If you would like more information, please contact us here.